How To Do A 5 Minute Pitch That Gets Someone’s Attention

You’ve got someone you have to influence and make an impact. You’ve got five minutes to do it. At the end of that, they’re going to say yes, or no. How do you do it so that you maintain the relationship and you get your point across?

The Process

Firstly. Understand your audience.

Secondly, I would recommend you throw in there a quick little agenda of the three things that you’re going to cover. That covers off the problem, where you’re going, and the agenda.

Then, you’re going to prepare in five minutes a beginning, middle, and end.

I want you then deliver the beginning, middle and end in the 5 minutes:

Start with the Problem and the Impact

• Firstly, the arc of moving them from a problem. What is their core problem in relation to the thing you want to talk to them about, and what is it costing them? Then, I want you to think about what is the outcome that you can achieve to them, or the vision of where you’re going.
• Include an offer or an ask. What’s my summary Offer or ask.

Promise what you can do to help them address the problem

• Next, think about the journey that you’re going to take them on. From the problem and the cost of it to the outcome and the vision, and this is your promise. Your promise might have one, two or three steps about how you can get from here to here. So just prepare that.
• Then in the middle, I would suggest to have no more than three points and explain them.  You could have situation, problem, and outcome.

Summarise and Reinforce Your Ask/ Offer

At the end, what we want to do is summarise what we’ve said. Here’s the problem, here’s the promise, and here’s the ask, or the offer.

Summary

In five minutes, we want to talk to people about things that they really, really care about. If in one minute you don’t capture their attention, they’re gone. The way we do that is we prepare by thinking about our audience. We think about the problem they’ve got, the cost of it, in relation to what we want to talk about, and the outcome and vision they want.

Our promise is what we do in between to get them there. Then preparing our five minutes, we have a beginning, middle and end, where we set it up, we deliver it, and summarise at the end.

Leave me a Comment or Get in Touch 

Use this five minute pitch to be able to influence the person you are talking to. Leave me a comment down below. Talk to you soon. On the reason and the road.