Leadership Skills for the Future
June 19, 2021
4 Essential Questions To Answer For Education And Influence
July 3, 2021
This week the focus is on empathy during the planning or design phase of a project.
There are two forces changing expectations of our clients and customers:
- expectations of more interactivity and engagement from our digital experiences
- automation increases and we use more technology to execute processes
The more you can deeply engage and use your empathy skills to design new processes, design new products and design new ways, it increases the experience of the customer.
If you think about the current projects that you are running, what I want you to think about is the balance for you around the amount of time that you spend time on the inputs – planning, consulting, understanding before you move in to build, construction and implementation.
What we need to become masters of is design and creativity, being able to use our skills in our projects to be able to build things and instruct the machines.
Digital transformation and robotics helps us to build, construct and implement faster and less manual.
In our planning and consulting phase we are seeking to balance a deep understanding of the user experience with the function and feature requirements.
Examples of companies who have thought deeply about the user experience in their business model:
- Dollar Shave Club – amazing ideas which is all about the unique insight that people like regular face razor being sent to them rather than going to shops. It’s not something they really want to think about. The ability to think and have insight about user experience and also meeting the functional requirement is very important. It’s usually the insight or empathy for the user experience or what the customer’s problem is that makes a difference.
- Apple – focused on user experience, design and beauty of their products
- vs Microsoft – focused on functions and how to they fit requirements
- Uber – gets us from A to B but has the unique user insight that we want the taxi to turn up on time and be able to track their arrival.
- Who Gives A Crap – champion of the environment, it’s a subscription toilet paper service.
This is all about your ability to build your skills in using empathy to create and build things that are incredible so that when the construction and build part of this is automated you create things are amazing for people.
Think about the fact that the companies that are successful now are disrupting or changing the expectations of people’s user experience and delivering a functional service to support that.
If you want to get in touch with me and talk about design and empathy and how I do this, please feel free to message me and we can arrange a time to chat.
When you are ready…. let’s work out if we are a good fit.
If you are a 50 person plus business, have budget to develop your organisation, and you have challenges with teamwork in your top 3 levels of leaders than we may be a good fit to work together. For more information, click below to watch a short video on my teamwork model and read testimonials from previous clients.
Let’s talk further about teamwork in your organisation…
